STUDYING MARKETING AT AALTO UNIVERSITY
So much more than just advertising and communications
Marketing is an activity present in all dimensions of business and it constantly aims to satisfy customer needs and create meaningful customer relationships. Marketing includes strategy work, market and consumer research as well as creating and monitoring success in digital platforms. Common tools & methods in marketing are analytics, product and design, brand, price, marketing communication, distribution, and service.
At Aalto University School of Business, you can study marketing both in Bachelor's and Master's level programmes. You can choose to focus either on customers, strategy or technology in your studies.
WHY STUDY MARKETING?
KNOWLEDGE FOR SUCCESS
Marketing is present in all aspects of business and its value for growth is well understood. Make sure you know what it’s about!
CAREER OPPORTUNITIES
Options with marketing are endless: analytics, research, consulting, strategy work, managerial positions, visual design, advertising… You choose!
COMPATIBLE SUBJECT
Combine your marketing studies with various compatible minors: Data Science, Information Technology, Management, Communication, Design
HARD AND SOFT SKILLS
Marketing combines both hard skills like SEO, business analytics and digitalization, as well as soft skills required in all aspects of business, like effective communication, presentation skills, and interactive teamwork.
FLEXIBLE STUDIES
The programme offers a wide selection of marketing courses. Build your degree from the versatile offering and choose the focus of your studies.
HIGHLY VALUED MAJOR
Marketing professionals are highly in demand in all areas of business desiring growth and reaching for new markets. The skills acquired during our studies can open many doors career-wise.
WHAT DO THE STUDIES INCLUDE?
The methods and themes of the courses vary. The course work can include for instance real-life business cases, academic articles, group work, presentations, analysis work and academic writing.
The marketing department at Aalto offers a wide variety of courses and the themes vary all the way from digital marketing to fashion consumption, visual design and consumer psychology. Browse the course selection for the Bachelor programme here, and Master’s here.
WHAT’S AFTER GRADUATION?
Your study choices can influence the direction of your career greatly. Our marketing alumni work in several different positions and under versatile titles.
Read more about the Aalto School of Business graduates and their careers from here.